Jungle Booster

Building, Launching, and Scaling Your Amazon Brand

Jul 26 2016

Product Research Example 1 – Citrus Juicer

Amazon Product Research – Citrus Juicer

This is the first in our ongoing series of product research with a deep dive into the positives and negatives of an actual product on Amazon.

We use several of our favourite tools to collect the data and give each an overall score out of 10, based on several criteria including how easy this product is to launch for a new seller and the competition, etc.

Today – The Citrus Juicer from the Kitchen CategoryProduct Research Citrus Juicer

Product: Citrus Juicer

Primary Category: Kitchen

Everybody Lives By Selling Something – Robert Louis Stevenson @junglebooster

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First up, the good points

1. Rank

If we exclude the top six products, the average number of reviews of the rest of the products on page one is under two hundred yet they’re still selling pretty well.

It might be very hard to rank in the top three for this niche, but it’s not too hard to get on page one over time with over two hundred thousand searches for the main keyword terms alone.

There’s an opportunity to drive traffic from outside the Amazon ecosystem which is going to help boost your rankings.

2. Sales

The top ten items sell around five hundred thousand dollars worth of product a month each moving more than twenty five hundred units!

The average price point is just twenty three dollars but this is brought down by the non electronic juicers in the top ten.

Both manual and electric juicers do large volumes, so you could enter the market selling either one really.

 

Now, let’s take a look at the not so good points

1. Brands

The well known branded products in this category command higher prices as well as getting a sales boost from their recognition.

It may be hard to rank a competing private label electronic alternative because those brands are also going to be sold at Wal-Mart and other retailers in the U.S. and abroad allowing them to give factories much larger volume orders and get discounts for those bigger quantities.

2. Development

Making a new model of juicer is going to cost from tens of thousands of dollars to hundreds of thousands of dollars because of all the parts that need to be designed and made individually.

The only option is going to be to source a product that is unique and also has all the certification needed for the US market.

Manual juicers are also expensive to develop. So the only option is to find a good existing model.

 

 

Overall Score: 5/10

Final Thoughts: This is a good volume market but it’s going to be hard to find a decent product for it.

Check out local large retailers (like WalMart in the U.S.) for similar products then try to find the original factory from the details on the packaging that way you might be able to ask the same factory for another model not yet widely available to private label.

We’re going to cover many of the millions of products on Amazon, so if you are thinking of a product or niche, let us know in the comments or on social and using our awesome tools, we will do the research for you!

Written by Nathan · Categorized: Amazon, Blog, FBA

Jun 12 2016

7 Reasons to Sell Using Amazon FBA

Introduction To Selling Online Using Amazon FBA

Special Intro Series – Part 1 of 3

A couple of things before we begin, over the next few posts we’re going to show you the ropes of using the world’s Largest Online Store to create an online business and set you on the path to the lifestyle you’ve been looking for.

Part 1: Why Sell On Amazon?

There are many reasons to sell on Amazon and today we’re going to highlight our tops 7 reasons you should use Amazon FBA.

First up, is Trust

Amazon has spent over twenty years building its reputation customers trust Amazon and by selling your products through Amazon you leverage this trust.

A normal e-commerce site may have conversions between one and five percent whereas products on Amazon can have conversions of ten to thirty percent or more.

By selling through Amazon especially through fulfillment by Amazon you get a sales boost benefit.

Number two is Amazon picks and packs

fba warehouse picks and packsIf you use fulfillment by Amazon, every time a customer places an order their staff and robots will find the item pack and label and send out the shipment.

Even if you have a sudden surge or promotion Amazon’s infrastructure can handle shipping out thousands of your products in a single day!

Now if you had to manage this yourself and you had a sudden surge in demand, your own warehouse might not be able to cope with all the additional work.

Three is return to handling

If there’s a problem with your product or a customer wants to return it, Amazon will handle the returns on your behalf.

This is going to save a lot of headache and overhead.

Often they will relist the item for you if there’s no sign of damage to the packaging or the product.

Reason number four is warehouse space

Even a new seller can store five thousand standard sized products or five hundred oversized products in Amazon’s warehouse from day one.

It would be very expensive for you to rent a similar amount of space and after a few weeks of launching on Amazon they will increase the limit of how much that you can store.

You can get an almost unlimited size warehouse!

If you use fulfillment by Amazon and if you had your warehouse and reduced how much stock you’re holding you would still have to pay the overhead for the warehouse itself.

Whereas in Amazon you can increase or decrease how many units you’re holding without affecting your overheads.

If someone calls wanting to know where their shipment is Amazon’s team is available twenty four seven so that you don’t have to be. @junglebooster

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Reason number five is customer service

Amazon handles customer service related to the order on your behalf.

If someone calls wanting to know where their shipment is Amazon’s team is available twenty four seven so that you don’t have to be.

Reason number six is discounted shipping and Amazon Prime

Amazon has tens of millions of customers using prime.

They get free or heavily discounted shipping.

If you run your own e-commerce and shipping, operation your small volumes would mean that you have to pay a high price.

By leveraging Amazon’s system, the delivery cost to the customer is reduced and they’re far more likely to buy if they already have a Prime member.

Our last reason, number seven automation

Using fulfillment by Amazon lets you automate nearly all the aspects of your business including everything to do with the shipping the storage labeling and general warehousing tasks.

This saves you a lot of effort time and capital.

Convinced yet?

Written by Nathan · Categorized: Amazon, Blog, FBA

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